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Du Pareil Au Même has been part of your kids’ wardrobe since 1986!

For its 40th anniversary,

DPAM continues to shake up the codes of children’s fashion with a new Artistic Direction

offering a creative and accessible vision:

colorful pieces, signature patterns, thoughtful details, and carefully crafted quality—all at affordable prices.

The Colorful World
Long Sleeve Flared Dress with Flower Print for Girls
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Long Sleeve Flared Dress with Flower Print for Girls Sale price
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19,99€
Red Heart Button Cardigan for Girls
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Red Heart Button Cardigan for Girls Sale price
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23,99€
Ecru Short Sleeve T-Shirt for Boys
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Ecru Short Sleeve T-Shirt for Boys Sale price
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9,99€
Blue Denim Shorts with Pockets for Boys
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Blue Denim Shorts with Pockets for Boys Sale price
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17,99€
Short-sleeve pink striped t-shirt with badge for girl
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Short-sleeve pink striped t-shirt with badge for girl Sale price
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12,99€
Blue Heart Pocket Jeans for Girls
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Blue Heart Pocket Jeans for Girls Sale price
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22,99€
Dark Blue Jacket with Pockets for Boy
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Dark Blue Jacket with Pockets for Boy Sale price
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29,99€
Dark blue pants with contrasting seams for boys
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Dark blue pants with contrasting seams for boys Sale price
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22,99€

An accessible brand

that celebrates diversity and a mix of styles: clothing designed for every occasion, from newborns to pre-teens, from head to toe.

A joyful brand 🌈

clothes that bring joy, surprise, color, and a sense of humor

A free-spirited brand

that draws inspiration from everything, breaks free from conventions to create original, unisex pieces, continually reinvents itself, and allows everyone to create their own unique look

And above all, a brand that connects with children:

embracing their point of view, in tune with their tastes, desires, and everyday lives

what they love and experience while respecting their personality and making them feel comfortable in what they wear.