Du Pareil Au Même has been part of your kids’ wardrobe since 1986!

For its 40th anniversary,
DPAM continues to shake up the codes of children’s fashion with a new Artistic Direction
offering a creative and accessible vision:
colorful pieces, signature patterns, thoughtful details, and carefully crafted quality—all at affordable prices.

An accessible brand
that celebrates diversity and a mix of styles: clothing designed for every occasion, from newborns to pre-teens, from head to toe.

A joyful brand 🌈
clothes that bring joy, surprise, color, and a sense of humor

A free-spirited brand
that draws inspiration from everything, breaks free from conventions to create original, unisex pieces, continually reinvents itself, and allows everyone to create their own unique look
And above all, a brand that connects with children:
embracing their point of view, in tune with their tastes, desires, and everyday lives
what they love and experience while respecting their personality and making them feel comfortable in what they wear.

Reliable international delivery
Tracked shipping to more than 189 countries

Customer Service
A team available to help you

Secure & Flexible Payment
Credit card, PayPal, installment payments

Easy & Fast Returns
A clear and fast process

Quality Designed for Kids
Clothes made to last and move

Newsletter
Subscribe to the newsletter and get 15% free
By signing up, you agree to our privacy policy and terms and conditions of sale.





