Privacy Policy

Introduction

Company Information

The data controller responsible for processing personal data is DU PAREIL AU MEME, the publisher of the website www.dpam.com, registered with the Bobigny Trade and Companies Register under number 326 019 775, with its registered office at 49-51 rue Emile Zola, 93100 Montreuil, France.

A simplified joint-stock company (SAS) with share capital of €111,616,468, VAT identification number FR 92326019775.

Collection and Use of Personal Data

DU PAREIL AU MEME collects, uses, stores and transfers certain personal data provided by Customers (hereinafter referred to as "Personal Data"), in strict compliance with French data protection legislation, in particular the provisions of French Law No. 78-17 of 6 January 1978, known as the "Data Protection Act" (Loi Informatique et Libertés), and Regulation (EU) 2016/679 on the protection of personal data dated 27 April 2016 (GDPR).

Consent

By using this website, you authorise the collection and use of information as described in this Privacy Policy.

The Personal Data collected by DU PAREIL AU MEME includes information provided by Customers (either voluntarily or where required), particularly when registering or through their activities on the website.

Your Account

We collect and use personal data when you register on our website or in one of our stores. This data is collected to create a customer account, where necessary for the sales process, and also to provide you with a more personalised and enjoyable shopping experience.

When you register on our website, we collect your first name, last name, email address, loyalty card number, telephone number and date of birth.

To create an account, simply register on www.dpam.com by clicking on the "Log in" section on the homepage. You will then need to enter the required personal information and click on "Submit". During registration, you will be asked to choose a password.

If you try to register and receive an error message indicating that your login details have already been used, this means that your email address has probably already been used to create an account on www.dpam.com.

If you cannot remember the password associated with this email address, click on the "Forgot your password?" link. You will immediately receive an email to reset it.

Use of Your Data for Advertising Campaigns

When you agree to receive our communications (such as newsletters, promotional offers or personalised content), you also consent to the use of your email address for personalised advertising campaigns.

This enables us, in particular, to adjust the frequency and relevance of the communications sent to you, including limiting them when you choose to unsubscribe.

This processing is based on your consent, which you may withdraw at any time by clicking on the unsubscribe link included in each of our emails or by contacting us directly at the following address: rgpd@groupe-gpe.com.

Withdrawing your consent will put an end to any data synchronisation.

Browsing Data

The data collected by DU PAREIL AU MEME while you use the website may include, in particular, languages spoken, financial and economic information, information relating to your personal life, banking details, identification data, voice recordings in the event of contact with our Customer Support team, and technical data (Internet browser version, operating system version, IP address and device identification information used to access the website).

Newsletter

If you would like to receive exclusive updates about the latest products and news from DU PAREIL AU MEME, simply subscribe to our newsletter on the website.

Customers holding a loyalty card will receive newsletters about private sales and promotional offers.

When you subscribe to our newsletter, you consent to the use of the personal data you provide so that we can send you information about content and products available on our website by email and/or SMS.

This data is used to provide you with personalised offers.

Cookies

Our website uses cookies to make your experience and navigation on our platform as enjoyable as possible.

A cookie is a small text file stored on your computer when you visit a website.

When you visit our website, we may install various cookies on your device to recognise your browser for the duration of the relevant cookie's validity and to enable us to:

• Adapt the presentation of our website to your device's display preferences (language, screen resolution, operating system, etc.) when you visit www.dpam.com or www.en.dpam.com, depending on the hardware and software installed on your device.

• Remember information relating to a form you have completed on our website (registration or account access), or products, services or information you have selected on our website (such as the contents of your shopping basket).

• Allow you to access restricted and personal areas of our website, such as your Customer Account, using login details or information you may previously have provided to us.

• Implement security measures, for example when you are asked to log in again to access content or a service after a certain period of time.

• Adapt the content of offers displayed on your device based on the personal data you have provided to us.

• Compile statistics and measure traffic and usage of the various elements of our website, enabling us to improve the relevance and usability of our services.

You can disable these cookies at any time through your browser's system settings. Options are available to store and delete cookies.

You can still browse our offers without cookies. However, refusing cookies may restrict certain features of our website.

We also use performance cookies through Google Analytics, a web analytics service provided by Google Inc. This enables us to better understand how visitors access and use our website. The information stored by these cookies does not contain any personal data that could directly identify you.

Our website also uses retargeting and remarketing features provided by third-party service providers. These allow you to share content from our website with other people or inform them of your visits to or opinions about content on our website.

This includes, in particular, "Share" and "Like" buttons from social networks such as Facebook and Twitter.

These cookies are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. The data collected through these cookies is never combined with your personal data and is used solely for interest-based advertising.

We have no control over the processes used by social networks to collect information about your browsing activity on our website and associate it with the personal data they already hold about you.

We invite you to consult the privacy policies of these social networks to understand the purposes for which they use browsing information collected through these application buttons, particularly for advertising purposes.

These privacy policies should also explain how you can exercise your choices with these social networks, particularly by adjusting the settings of your accounts on each platform.

You may object to the use of retargeting or remarketing features.

Our website may contain links to other websites belonging to individuals, companies or organisations. DU PAREIL AU MEME shall not be held responsible for the content or privacy policies of these websites.

Use of Your Data by Google

As part of our business activities, we use Google's advertising services.

When you give your consent on our website, Google may collect and use your personal data for ad personalisation and conversion measurement purposes.

To understand exactly how Google processes your personal data, please refer to Google's Privacy Policy and Terms of Service.

Who Has Access to Your Personal Data?

Your personal data will be protected through appropriate security measures, taking into account its level of sensitivity.

We will implement physical security measures, such as restricted access to our premises, as well as electronic security measures, such as password protection for accessing personal data stored on computers.

Your personal data is processed by our internal departments responsible for customer data, customer relations and newsletters. These include our Marketing, Communications and Customer Service departments, as well as our in-store sales staff.

We also work with trusted service providers to carry out tasks such as delivering parcels and processing card payments. We ensure that these providers comply with this Privacy Policy and all applicable privacy laws.

We do not sell or rent the personal data collected to third parties for marketing purposes without the explicit consent of the individuals concerned.

Where permitted or required by law, we may disclose this data in order to respond to any complaint, legal request or investigation, or to ensure compliance with our Terms and Conditions of Sale and to protect the property and security of DU PAREIL AU MEME and its employees.

Furthermore, in the event of a sale or purchase of a company or its assets, we reserve the right to share the data collected with the seller or buyer of that company or those assets.

We accept no responsibility for personal data that you share or publish on our social media accounts. Such data is not covered by this Privacy Policy, as these platforms are public spaces and the information may be viewed or accessed by anyone.

Data Retention Period

DU PAREIL AU MEME only retains Personal Data for as long as necessary to fulfil the purposes for which it was collected and in accordance with applicable French and European legal and regulatory requirements.

In general, data is retained following the customer's last login to the website, for as long as the customer has not deleted their account, and for a maximum period of 36 months from the date of collection, the user's last contact or the closure of the customer account.

Cookies are retained for a maximum period of one (1) year.

What Are Your Rights as a Customer?

By sending an email to rgpd@groupe-gpe.com, any Customer may exercise the following rights:

Right of Access

This right allows Customers, upon proof of identity and provided that the applicable conditions are met, to obtain access to their personal data.

Right to Rectification

This right allows Customers to request that their personal data be modified, updated or deleted when it is inaccurate or incomplete.

Right to Erasure

This right allows Customers to request the deletion of their personal data free of charge, subject to our applicable legal obligations.

Customers may also delete their account and the personal data associated with it.

If an account is deleted, we may retain certain data where necessary, until any questions or complaints relating to our services have been resolved following the closure of the account, or where we are legally required to retain the information.

You cannot request the deletion of data that is still necessary to provide services you have requested, particularly where required for the fulfilment of contracts, such as the delivery of an order.

Right to Data Portability

This right allows Customers to receive the personal data they have provided in a structured, commonly used and machine-readable format and to transmit it to another data controller.

Right to Lodge a Complaint and Take Legal Action

This right allows Customers to lodge a complaint with the French Data Protection Authority (CNIL) (https://www.cnil.fr/fr/Plaintes) and to take legal action before the courts if they believe their rights have not been respected.

Newsletter

If you no longer wish to receive the DU PAREIL AU MEME newsletter, you can unsubscribe by clicking on the link at the bottom of each newsletter.

If you no longer wish to receive SMS messages, simply reply STOP to the SMS you have received.

In most cases, when an unsubscribe request does not appear to have been processed, this is because you have several email addresses and one of them automatically redirects messages to the email address you are trying to unsubscribe.

Questions and Further Information

DU PAREIL AU MEME is the data controller responsible for processing Personal Data, and the Data Protection Officer (DPO) is Paul Zemmour.

If you encounter any issues or have any questions regarding your personal data (including unsubscribing or requesting the deletion of your data), please do not hesitate to contact us:

DPAM – IT Department (GDPR)
49-51 rue Emile Zola
93100 Montreuil, France

If you no longer wish to receive communications from DPAM, or if for any other reason you would like your name and personal information to be removed from our mailing list, please contact us at:

Telephone: +33 (0)1 58 66 00 09